Church Events

Planning, Strategy / , / By

I think it is import for Church leadership to answer these seven questions about every event that they establish:

  1. Why are we doing this event? (What is its purpose and mission)
  2. How will this event help people move forward (take their next step)? Events are never an end, but a step in a process.
  3. How will we make the Next Step clear at and through the event? (Will an attender know what they should do next and is it easy to do?)
  4. How will we measure the effectiveness of the event? (It is not how many attend, but how many take the next step).
  5. Who is responsible for getting ALL the information to the communication people?
  6. By when will ALL the information be given to the communication people?
  7. How will the event be promoted?

If you can’t answer these questions, you probably should not be doing the event.