Don’t Be a “Brand”, Be a Servant
There is a lot of encouragement today to make yourself a “brand”. From a marketing perspective, it makes a lot of sense. But I would say from a follower of Christ’s perspective it is an undesirable action.
In the last couple of years, I have seen a football player I thoroughly enjoyed and respected move towards becoming a “brand”. Before he was a team player and put others first. Then he became a “brand” and it all became about him. I found it very disappointing.
I have seen a few pastors follow this same path. What made them so appealing was they were really focused on serving and others. Then they became the “brand” and the product (not Jesus). Two had moral failures and lost all they had spent their lives to seek to build. Another just lost influence. All of them hurt the work of God in the end.
When you seek to become a “brand” it is all about you. When you are a servant, it really is all about others.
When you make yourself or your program the “brand”, then Jesus isn’t it any longer.
We need to make our lives all about Jesus and share Him with everyone we can.